PDF Ebook International Marketing
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International Marketing
PDF Ebook International Marketing
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About the Author
Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.
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Product details
Paperback: 720 pages
Publisher: Cengage Learning; 10 edition (August 13, 2012)
Language: English
ISBN-10: 9781133627517
ISBN-13: 978-1133627517
ASIN: 113362751X
Product Dimensions:
8.5 x 1.5 x 11 inches
Shipping Weight: 3.2 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
16 customer reviews
Amazon Best Sellers Rank:
#433,609 in Books (See Top 100 in Books)
Reasonably well-written and informative, this is a solid textbook. I used it for an MBA class in International Marketing. Has chapters dedicated to recent developments, such as social media and regional instability. On the downside, many of the anecdotes are long and repetitive. This added quite a bit of fluff to each chapter. It's possible to read just the headers, a couple examples, and get the gist of the section. However, since you'll probably be assigned this book, you won't have much of a choice. So, read it, skim the headers, and you should be OK.
Served my daughters needs for college
Not the most accurate read for what it was. Learn more through the internet, kids.
I have to read this book for my International Marketing class but I find the book a complete snooze. If you have any awareness of other cultures, how other societies work, and have taken basic marketing courses then you will like me ask yourself if you actually are learning anything new from this book. Only good thing was the examples they have throughout the book.
Needed it for school, did the job.
The book is in good shape and the Price is very nice. Nevertheless, it was surprising that the text was already highlighted. That can be viewed as extra good because it reduces the own workload or as negative. Depends on the perspecive of the viewer.
Helping me with the IMB!
my son loved this book.
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